"Having the ability to customize content in FIFA 11 to the degree where you are creating players and teams, choosing player attributes and managing team tactics effortlessly from the web opens up a world of possibilities of original content that fans will be able to create," said David Rutter, Producer of FIFA 11 on Xbox 360 and PS3. "Creation Centre will perfectly compliment the official league and team licenses that are the hallmark of the FIFA franchise."

Also new this year in FIFA 11 is Custom Audio, which enables fans to assign chants for every team and league in the game. Fans can set their home club's chants to play during player introductions, halftime, and after goals - even hearing their name echo in the stands of Old Trafford or San Siro with created chants for their Virtual Pro. Plus, fans now have the ability to play music from their hard drive in game.